The Scalability of H. Igor Ansoff's Strategic Management Principles for Small and Medium Sized Firms

Dan H Kipley, Alfred O Lewis


The purpose of this paper is to examine the praxis of the multi-dimensional components of H. Igor Ansoff¹s Strategic Management Systems and the efficacy of use of each of its components relative to the formulation and implementation of corporate level strategy in for-profit, not-for-profit, small and medium sized enterprises.
Based on empirically validated research and industry supported journals, substantial evidence endorse both an implicit and explicit acknowledgement of its applicability and it¹s value as a whole or in part providing increased financial performance for firms competing in turbulent environments.
There is a notable variance within industry and academia concerning the asymmetry of costs incurred relative to the benefits achieved of the successful implementation of Ansoffian Strategy within Small and Medium sized enterprises. Although the principles and processes of scalability are still conceptually at an embryonic stage, this paper will illuminate those features of Ansoff’s Strategic Management Systems and conditions for optimal use.
Finally, we will discuss Ansoff’s Strategic Success Paradigm and principles for use by Small and Medium Sized Enterprises, which when implemented have proven empirically to increase the firm’s probability of strategic success.

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Journal of Management Research ISSN 1941-899X


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