Assessing Communication Skills among Jordanian Tour Guides: German Tourists Perceptions

Ehab Abdul Raheem Alshatnawi


The study aims to identify the communication skills to be available at Jordanian tour guides and how German tourists assess these skills. The analytical descriptive approach was used in the current study (survey and analysis). This approach is based on collecting data, organizing and analyzing it. The study mainly addressed how German tourists assess communication skills among Jordanian tourist guides.

Results of the study revealed that Jordanian tourist guides possess communication skills in different degrees to perform his tasks. The study recommended the need for promoting tour guides communication skills on periodical basis and not stop in the point they have reached.

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Journal of Management Research ISSN 1941-899X


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