Factors Influencing CSR Initiatives of the Banks in Oman: A Study Based on Stakeholders' Perspective

Sangeetha Krishnamurthy, S. Pria


Corporate social responsibility is one among the top prioritized agenda of any business organization. Many business organizations embraced CSR in a befitting manner and are evident from the number of activities undertaken by them. This paper aims to study the factors influencing the CSR initiatives of the banks in Sultanate of Oman. This is based on the major stakeholders’ perspective towards philanthropic angle of the banks. This study has its rational as the banks represent majority of the financial institutions in Oman. From this study, factors that influence the CSR activities of the banks are identified along with predominant factors that influence banks towards their social pursuits. The application of this research is to understand the stakeholders’ views and is expected to throw some more light into the societal perspective of the banks. This paper contributes to the existing literature in CSR activities of the banks and stakeholders participation in CSR. 

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DOI: https://doi.org/10.5296/jmr.v3i2.609

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