Egyptian Consumers’ Perception of Social Media as Health Information Source

Riham Adel Hassan Sayed Ahmed


The paper addresses the contemporary question of social media role as credible and trustworthy source of information. However, social media have provided healthcare organizations with new opportunities to communicate and engage with consumers. Nevertheless, healthcare providers should understand the key stages of consumers’ decision-making and tailor the right message at the right time, in the right place to the right consumers’ segment, which will to increase their chance of reaching and influencing consumers’ behaviors and perceptions.

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Copyright (c) 2015 Journal of Management Research

Journal of Management Research ISSN 1941-899X


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