The relationship of Brand Commitment, Brand Credibility, Perceived Quality, Customer Satisfaction and brand loyalty: an empirical study on Stylo shoes

Muhammad Rizwan, Pakeeza Anum Javed, Javaria Aslam, Rushmeen Khan, Humaira Bibi


Group advertisement can help build brands, but dependability is what makes them preceding. If people believe they share values with an organization, they will remain loyal to the particular brand.” There is only one boss ‘the customer’ and he can fire everybody in the company, simply investing money somewhere else, he wants. Keeping in mind that costumers are a challenging aspect for organizations, our study aims to contribute in the brand loyalty. There is a rapid increase seen in the needs of brands in the market, now a day. Customers feel good, safe, proud, sophisticated, satisfied and obliged having brands, explained by research. As customers want brands and the main purpose of this research paper was to study the contribution of brand equity, perceived quality, consumer satisfaction, brand commitment, brand credibility, and brand trust for building brand loyalty. Also, present the role of brand loyalty on brand equity.  Our study also explains that how can be the customers remain loyal with a brand and what they need in it and what will be the future of all this. A self-administered questionnaire was developed to collect data from randomly selected 200 female consumers of stylo shoes in Pakistan. We constructed a structural model and tested it. The SPSS analysis was performed in order to check the fit of conceptual model presented. To evaluate the relationship between variables, correlation and regression analysis was also used. The findings of this study demonstrate that all the variables positively and significantly effects brand loyalty. Additionally, the relationship of brand loyalty and brand equity was also seen. This article and its findings have numerous limitations and give directions for future work.

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Copyright (c) 2014 Muhammad Rizwan, Pakeeza Anum Javed, Javaria Aslam, Rushmeen Khan, Humaira Bibi

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This work is licensed under a Creative Commons Attribution 4.0 International License.

Journal of Sociological Research ISSN 1948-5468


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