Vol 3, No 1 (2018)

DOI: https://doi.org/10.5296/ijim.v3i1

International Journal of Industrial Marketing (Vol. 3 No. 1, 2018)

Table of Contents

Articles

Branding in B2B Marketing
Monireh Akbari, Hossein Hakimpour
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p1
The Effects of Product Quality on Customer Satisfaction and Loyalty: Evidence from Malaysian Engineering Industry
Ling Chen Hoe, Shaheen Mansori
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p20
Effect of Rational Advertisement Appeal on Online Branding in Pakistan
Muhammad Shoukat Malik, Rabia Tanveer
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p36