Vol 3, No 1 (2018)

DOI: https://doi.org/10.5296/ijim.v3i1

International Journal of Industrial Marketing (Vol. 3 No. 1, 2018)

Articles

Branding in B2B Marketing

Monireh Akbari, Hossein Hakimpour

PDF

The Effects of Product Quality on Customer Satisfaction and Loyalty: Evidence from Malaysian Engineering Industry

Ling Chen Hoe, Shaheen Mansori

PDF

p20

Effect of Rational Advertisement Appeal on Online Branding in Pakistan

Muhammad Shoukat Malik, Rabia Tanveer

PDF

p36

International Journal of Industrial Marketing ISSN 2162-3066 Email: ijim@macrothink.org

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International Journal of Industrial Marketing

Vol 3, No 1 (2018)

Table of Contents

Articles