Internationalization Preparation of Small Medium Enterprises (SMEs) in Medan

Yasmin Chairunisa Muchtar, Inneke Qamariah

Abstract


The aim of this research is to analyze the key success factors in promoting the internationalization preparation of Small Medium Enterprises (SMEs) and the restraining factors for SME in internationalization preparation of SMEs. This study uses qualitative research method. Primary Data for qualitative is collected through depth interview on important actors as informants, consist of the five representatives as the adaption of Penta-Helix Model. Supporting factors for internationalization preparation are product uniqueness and high international demand of product. While, the barrier factors are insufficient business network and high competition from other countries. The most suitable recommendation for business owner of SMEs is by optimizing the innovation through local values to produce unique product which can compete with other countries. Moreover, the other recommendation is by establishing a wider and stronger business network in order to address the international demand.

Full Text:

PDF


DOI: https://doi.org/10.5296/jmr.v9i4.10833

To make sure that you can receive messages from us, please add the 'macrothink.org' domain to your e-mail 'safe list'. If you do not receive e-mail in your 'inbox', check your 'bulk mail' or 'junk mail' folders.

Copyright © Macrothink Institute ISSN 1941-899X

'Macrothink Institute' is a trademark of Macrothink Institute, Inc.