The Association between Communication, Customer Relationship Management and Organisational Performance: Evidence from the Saudi Arabia Hospitals

Yaser Salman Alsharari, Fadzil Shah Bin Aziz, Che Azlan Bin Taib, Rushami Zien Yusoff


This research aims to examine the influence of the communication, customer relationship management on organisational performance among Saudi Arabia Hospitals. Furthermore, to exam the study model, the survey questionnaire was used to collect data 154 hospitals randomly chosen from 259 government hospitals in Saudi Arabia. For data analysis, the Partial Least Squares (PLS) structural equation modeling was used.  In addition, this study found a positive and significant association between communication, customer relationship management, and organisational performance. Ultimately, this study offers some limitations and suggestions for future researchers.

Full Text:



To make sure that you can receive messages from us, please add the '' domain to your e-mail 'safe list'. If you do not receive e-mail in your 'inbox', check your 'bulk mail' or 'junk mail' folders.

Copyright © Macrothink Institute ISSN 1941-899X

'Macrothink Institute' is a trademark of Macrothink Institute, Inc.