The Influence of Colour on the Malaysia SMEs Logo: The Most Often Selection of Colour

Muh Sarip Abd Rahman, Mohamad Noorman Masrek, Muhamad Abdul Aziz Ab Gani, Ishak Ramli

Abstract


Colour is an element that plays a very significant role in every aspect of our life. With the realization on the importance of colour, the exploration and research on colour have introduced colour theories that have been applied and adapted until to this day. Through literature review, the previous researcher, has done the research on the influence of colour on the logo of the Bumiputra Companies, with the emphasize on Malay, and his findings showed that blue is the top choice selected and the most dominant colour used on the logos by the Malay Companies and followed by red and green. Nevertheless, the research scope is only look at Malay Companies and the findings are limited. However this paper reports and discusses the findings of one thousand (1000) by local companies, particularly under the category of SME (small and medium enterprises). The findings show there is a difference between previous findings. Red is a most dominant colour used on logos by Malaysia SMEs Companies and subsequently blue and white colour. Recommendations for further research are also discussed in an effort to improve the quality of local brands internationally.


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DOI: https://doi.org/10.5296/jmr.v7i2.6990

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