Raising SDG 13 Awareness through Cross-Border Sustainability Pitching Video Competition Insights from Malaysia and Indonesia Accounting Students

Abstract

Universities play a strategic role in supporting climate action under Sustainable Development Goal (SDG) No. 13, through innovative, student-centered learning approaches. This study examines the effectiveness of a pitching video competition jointly organized by University A (Malaysia) and Universitas B (Indonesia) in raising climate change awareness among undergraduate accounting students. A total of 78 students completed a structured questionnaire following the competition, which was held from October to December 2024. Results indicate that 90% of participants found the activity effective in enhancing their knowledge of climate action, advocating that creative, non-formal learning tools can meaningfully engage students in sustainability topics. The findings present practical implications for curriculum policymakers and international program coordinators that non-formal competitions can be integrated into accounting education to foster climate action literacy, teamwork, and cross-cultural collaboration. Such initiatives provide scalable and low-cost strategies for embedding sustainability in higher education and for preparing students to address climate action considerations in their future professional roles.