Guesstimating Coastal Ecotourism in Muara Beting, Indonesia

Hengky, S. H.


There is a very beautiful beach in an industrial city that located very close to the international airport and the capital of Indonesia. This beach is located amid traffic density and densely populated. This beach is included in the regional tourism development program. This study aims to respond to Master Plan statements and programs from provincial tourism and assess the performance of the coast. The results of these assessments become the basis of improving the performance of coastal ecotourism, which is the hope of the tourists. Currently, the coastal performance almost meets the requirements of coastal ecotourism. This one-year research done by mixed mode method. Data collections processed by random and stratified sampling. This study finds the expected performance of tourism with the concept of ecotourism. There is a gap between performance expectations and current. The performance increases by sett the top priority to the interests in the local economic contribution. Culinary ecotourism builds the economic contribution by community-empowerment and ecotourism social communication. The activity also raises funds of the conserve of mangrove forest with the participation in local communities.

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Journal of Management Research ISSN 1941-899X


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