Shaping Brand Value for Publishing Enterprises Based on AIGC

Abstract

This conceptual paper aims to construct an integrated theoretical framework for exploring how AI-generated content systematically reshapes the value creation logic of publishing brands. The research identifies a symbiotic cycle between AIGC and publishing brand development, characterized by ‘data-driven insights-content adaptation-intelligent action.’ This paper elucidates the specific pathways through which AIGC empowers brand creation, promotion, and management. Ultimately, it provides systematic strategic guidance for publishing enterprises to leverage AIGC for brand value enhancement and digital transformation.