The Role of Installment Buying Plans in Increasing the Impulse Buying Behavior among Jordanian House Holds

Firas Jamil

Abstract


The current financial status of families and households in Jordan does not give them the chance to indulge themselves with the needed commodities and appliances due to its high prices and the families' inability to pay in cash. For that reason, the idea of installment buying appeared in order to ease the process of buying commodities among families and at the same time increase the price of the item in compensation for the installment in the payments. A questionnaire was distributed randomly on individuals in order to find out the relationship between the installment plans that are becoming more famous each day and the degree of their impulsion towards buying stuff that they do not eagerly need or stuff that are mean to be for leisure and entertainment. The results show that the impulse buying behavior influence the people’s attraction towards the installment plans positively.


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DOI: https://doi.org/10.5296/jmr.v8i1.8625

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